A DIFFERENT KIND OF

TRANSFORMATION PARTNER

We help investors and operators build smarter, more adaptable organisations – by transforming strategy into execution that learns.

Our team brings deep experience in brand, data, and systems thinking. We’ve worked across portcos, founders, consultancies, and platforms. We know the pressure to deliver, the barriers to progress, and the opportunity that AI now makes real.

GAPx is not a dashboard or a deck. It’s a strategic system. We turn your ambition into frameworks, your ideas into insight, and your teams into momentum engines.

We know change doesn’t happen in a straight line. But with the right structure, it happens a lot faster.

WHY WE EXIST

  • Strategy should live in your business, not on slides

  • AI is a multiplier when paired with the right people and rhythms

  • Execution is the competitive edge

WHAT WE BELIEVE

  • Bold Moves Win
    Playing it safe isn’t a strategy. We challenge what’s broken and build what works.

  • Intelligence Over Hype
    We focus on insight, not noise. AI only matters if it moves the business forward.

  • Momentum Compounds
    Real change happens in sprints. We make every iteration smarter than the last.

  • Human + Machine
    The best systems elevate people. We design for both.

  • No Agenda But Yours
    No bias. No lock-in. Just clear thinking and execution that delivers.

BUILT FOR LEADERS WHO BUILD THE FUTURE

Whether you're scaling a startup, transforming a midsized business, or leading enterprise reinvention, GAPx is built to help you operate at the speed of AI-driven markets – without losing strategic clarity.

MEET OUR FOUNDERS

Philip Barlow – Co-Founder, GAPx

Philip brings decades of brand, strategy, and marketing experience to the world of AI-driven business design. He helps companies align purpose, experience, and performance.

Greg Duffy – Co-Founder, GAPx

Greg has led tech and product strategy across finance, retail, supply chain, and fintech. He brings deep AI and machine learning knowledge grounded in commercial practicality.

Together, they created GAPx to close the space between ambition and execution in the age of intelligent business.